Implicative Marketing

This book is a manifesto for responsible marketing. It looks critically at the marketing practices of the last 50 years and explains why they have led to an ethical stalemate and sometimes even a business impasse.

Aceasta carte este un manifest pentru marketing responsabil. Analizeaza critic practicile de marketing din ultimii 50 de ani si explica de ce acestea au condus la un impas etic si uneori chiar la un impas in afaceri.