Integrated Marketing Communication

This textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. It guides the reader through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands.

Acest manual exploreaza transformarea continua a functiilor de publicitate, promovare a vanzarilor si relatii publice in cadrul disciplinei de marketing. Il ghideaza pe cititor prin procesul de dezvoltare si implementare a unui plan cuprinzator de comunicare de marketing integrata pentru companii, organizatii si branduri.