Luxury Fashion Marketing and Branding

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.

Marketingul si brandingul modei de lux ofera o analiza cuprinzatoare a teoriilor si conceptelor cheie necesare pentru a intelege promovarea produselor de moda de lux. Acopera subiecte precum comertul cu amanuntul de moda de lux, marketingul si comunicarea digitala, analiza datelor, tehnologiile emergente, comportamentul consumatorilor si relatiile publice.