Marketing 5.0

Marketing 5.0 introduces academics and marketers to the concept of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey.

Marketing 5.0 exploreaza importanta tehnologiei pentru marketing 5.0 si va fi de folos practicienilor, cadrelor universitare si cercetatorilor din industrie, precum si studentilor la niveluri de masterat si doctorat.