Marketing Management

Consolidate your knowledge of marketing management with this bestselling text. Marketing Management, 4th edition, is considered by many as the authoritative text on the subject. The textbook covers a wide range of concepts and issues, accurately reflecting the fast-moving pace of modern marketing. A key aid for undergraduates and postgraduates.

Consolideaza-ti cunostintele de management de marketing cu acest text bestseller. Marketing Management, editia a IV-a, este considerata de multi drept textul autorizat pe acest subiect.