Marketing Management

The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

Bestsellerul global Managementul de marketing este considerat textul autorizat pe acest subiect. Cea de-a 5-a editie europeana se concentreaza pe aspecte fundamentale precum accesibilitatea si ritmul rapid al marketingului modern.