Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning, 8th edition offers a deep understanding of the process for developing and implementing a rigorous marketing strategy. With updated content to reflect current market expectations, this book focuses on the marketing processes to achieve competitive advantage in a business environment.

Strategie de marketing si pozitionare competitiva, editia a 8-a ofera o intelegere profunda a procesului de dezvoltare si implementare a unei strategii de marketing riguroase. Cu continut actualizat pentru a reflecta asteptarile actuale ale pietei, aceasta carte se concentreaza pe procesele de marketing pentru a obtine un avantaj competitiv intr-un mediu de afaceri.