Money and Marketing in the Art World

This book illustrates how money and marketing, in combination with general trends, play decisive roles in shaping the art world and in propelling specific artists and artworks to positions of prominence.

Aceasta carte ilustreaza modul in care banii si marketingul, in combinatie cu tendintele generale, joaca roluri decisive in modelarea lumii artei si in propulsarea anumitor artisti si opere de arta catre pozitii proeminente.