Overcome AD-versity

Understanding psychology is the key to creating advertising with persuasive power. This book explains ad development from inception with proven psychological techniques to improve your ads, adding power through a deeper understanding and focus on the target audience.

Intelegerea psihologiei este cheia pentru a crea reclame cu putere de persuasiune. Aceasta carte explica dezvoltarea reclamelor de la inceput cu tehnici psihologice dovedite pentru a va imbunatati reclamele, adaugand putere printr-o intelegere mai profunda si concentrare pe publicul tinta.