Scaling B2B Markets

mso-fareast-language: EN-US;">Starting from a solid theoretical background, including recent academic literature on B2B startups, the book maps the marketing trends, such as digitalization and sustainability, which are impacting the marketing strategies of new ventures.

Pornind de la un fundal teoretic solid, inclusiv literatura academica recenta despre startup-urile B2B, cartea cartografiaza tendintele de marketing, precum digitalizarea si sustenabilitatea, care au impact asupra strategiilor de marketing ale noilor afaceri.