The Future of Charity Marketing

Drawing upon the research in the Editors first book Charity Marketing: Contemporary Issues, Research and Practice, this volume focuses on how charities can prepare for the future through sharing big ideas and examples of best practice.

Bazandu-se pe cercetarile din prima carte a editorului, ,,Marketingul caritabil: Probleme contemporane, cercetare si practica", acest volum se concentreaza asupra modului in care organizatiile caritabile se pot pregati pentru viitor prin impartasirea de idei importante si exemple de bune practici.