Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.

Explica modul de utilizare a valorii pentru a fundamenta deciziile de marketing, vanzari, negociere si stabilire a preturilor intr-un mediu B2B. Acest titlu ofera ceea ce aveti nevoie pentru a ramane profitabil, pastrand in acelasi timp bunavointa clientilor.