Brand Positioning

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. The book works step-by-step through the creation of an effective marketing strategy.

,,Brand Positioning" este o traducere in limba engleza a unui manual olandez exceptional de renumit, care ofera o abordare practica pentru analizarea, definirea si dezvoltarea pozitionarii si strategiei unui brand. Cartea prezinta pas cu pas crearea unei strategii de marketing eficiente.