A Dictionary of Marketing

A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.

Un Dictionar de Marketing este un ghid de la A la Z, accesibil, practic si cu orientare internationala, pentru toate domeniile marketingului. Acoperind tehnici si teorii traditionale, precum si cei mai noi termeni si concepte din marketingul web, digital si social, acesta este referinta ideala pentru studentii si practicienii de marketing din intreaga lume.