Dictionary of Marketing

A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.

Un dictionar de marketing este un ghid AZ accesibil, practic si orientat international pentru toate domeniile de marketing. Acoperind tehnici si teorii traditionale, precum si cei mai recent termeni si concepte in marketing web, digital si social, aceasta este referinta ideala pentru studentii si practicienii de marketing din intreaga lume.