Key Concepts in Marketing and Advertising

Sheds light on various key terms used in marketing and advertising. In basic terms, marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels.

Arunca lumina asupra diferitilor termeni cheie folositi in marketing si publicitate. In termeni de baza, marketingul este procesul de identificare a nevoilor clientilor si de determinare a modului cel mai bun de a satisface aceste nevoi.