Innovation in Marketing

Developing good marketing and subsequent good returns in businesses is a fundamental requirement of any business what wishes to progress well in the long run. The focus of this book is to equip prospective, budding, and existing marketers with all the necessary knowledge on how they can marry innovation and marketing in order to improve results.

Dezvoltarea unui marketing bun si a unor randamente bune ulterioare in afaceri este o cerinta fundamentala a oricarei afaceri care doreste sa progreseze bine pe termen lung. Accentul acestei carti este de a dota agentii de marketing potentiali, in devenire si existenti cu toate cunostintele necesare despre cum pot imbina inovatia si marketingul pentru a imbunatati rezultatele.