Knowledge Based Marketing In 21st Century

Knowledge based marketing is a key tool used for competitive advantage by most multinational corporations in today's global markets. This book covers a wide range of prospects from delivering the insights on marketing laid on the foundation of knowledge based strategies to overcoming all the challenges in this field.

Marketingul bazat pe cunostinte este un instrument cheie folosit pentru avantajul competitiv de majoritatea corporatiilor multinationale de pe pietele globale de astazi. Aceasta carte acopera o gama larga de perspective, de la furnizarea de informatii despre marketing puse pe baza strategiilor bazate pe cunostinte pana la depasirea tuturor provocarilor din acest domeniu.