Marketing Research: Tools and Techniques

Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts.

Cercetare de marketing: Instrumente si tehnici ofera o introducere plina de viata si accesibila in lumea cercetarii de marketing. Autorul exploreaza trei aspecte de baza ale pregatirii cercetarii: colectarea datelor; analiza si comunicarea constatarilor; si modul in care abilitatile si tehnicile sunt utilizate de catre cercetatori pentru a oferi servicii pentru contexte specifice.