Marketing Warfare

You've got your hands on one of the greatest marketing manuals ever written-the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers.

Ai pus mana pe unul dintre cele mai bune manuale de marketing scrise vreodata - clasicul care defineste strategiile, planurile si campaniile de pe campul de lupta de marketing de astazi. Marketingul este razboi.