The 22 Immutable Laws Of Branding

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox.

Toata lumea stie ca transformarea produsului sau serviciului intr-un brand autentic este singura modalitate de a iesi in evidenta intr-o piata extrem de aglomerata. Aceasta carte trateaza brandingul, distiland teorii si principii complexe din spatele acestui termen cheie de marketing.