The 22 Immutable Laws Of Marketing

Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.

Identifica regulile definitive care guverneaza lumea marketingului. Aceasta carte examineaza campaniile de marketing care au avut succes si altele care au esuat, precum si motivele pentru care ideile bune nu s-au ridicat la inaltimea asteptarilor.