Positioning: The Battle for Your Mind

Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

Va ajuta sa faceti fata problemelor comunicarii cu un public sceptic, abuzat de media. Aceasta carte descrie o abordare revolutionara a crearii unei ,,pozitii" in mintea unui client potential - una care reflecta punctele forte si punctele slabe ale unei companii, precum si pe cele ale concurentilor sai.