Positioning: The Battle for Your Mind, 20th Anniversary Edition

This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done.

Aceasta editie a 20-a aniversare pune la dispozitia profesionistilor de afaceri si de marketing --- inclusiv zeci de mii de grupari Ries si Trout, din intreaga lume --- munca care a schimbat pentru totdeauna modul in care este realizata strategia de marketing.