Applied Consumer Psychology

Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.

Foloseste acest manual pentru a intelege fundamentul psihologic al diferitelor provocari cu care se confrunta specialistii in marketing, de la ambalaje si publicitate pana la designul magazinelor si copywriting, si cum sa le aplici in practica.