Hacking Advertising

Skip the Agency, Make Great Ads, Go to Market! It's the beginning of the end for traditional advertising agency models--giant ad agencies have created a bloated, slow, expensive system with bureaucratic processes that seldom lead to better advertising creative.

Omiteti agentia, faceti anunturi grozave, mergeti la piata! Este inceputul sfarsitului pentru modelele traditionale de agentii de publicitate - agentiile de publicitate gigantice au creat un sistem umflat, lent si scump, cu procese birocratice care rareori duc la o creatie publicitara mai buna.