Introduction to Advertising

This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.

Aceasta carte este o foaie de parcurs introductiva in procesul de publicitate. Publicitatea este explorata ca un mesaj de comunicare creativa din partea unui brand, creat de agentiile de publicitate si distribuit in diferite medii pentru a viza consumatorii potriviti.