Madison Avenue Makeover

In August 2021, Michael Farmer was invited by Mat Baxter, the new CEO of Huge, the global digital agency owned by Interpublic, to become an independent "fly on the wall" observer to record the strategic and operational transformation of Huge. This book is the riveting story of Mat's journey through his transformation effort.

In august 2021, Michael Farmer a fost invitat de Mat Baxter, noul CEO al Huge, agentia digitala globala detinuta de Interpublic, sa devina un observator independent ,,fly on the wall" pentru a inregistra transformarea strategica si operationala a Huge. Aceasta carte este povestea captivanta a calatoriei lui Mat prin efortul sau de transformare.