Spending Advertising Money in the Digital Age

Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today's complex media landscape, allocate a brand's media budget most accurately, and then deploy it most effectively in order to build business.

,,Cheltuirea banilor din publicitate in era digitala" ofera sfaturi detaliate, sustinute de cercetari solide, despre cum sa intelegeti peisajul media complex de astazi, sa alocati bugetul media al unui brand cat mai precis si apoi sa il utilizati cat mai eficient pentru a construi afaceri.