The Advertising Concept Book

Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

Inclusiv capitole despre publicitatea interactiva si publicitatea integrata, aceasta editie contine cincizeci de ilustratii noi special desenate ale campaniilor cheie. Acesta acopera fiecare aspect al afacerii, de la modul de a scrie copii si de a invata procesul creativ pana la modul in care functioneaza agentiile si diferitele strategii utilizate pentru toate tipurile de media.