The Adweek Copywriting Handbook

The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.

Manualul de copywriting Adweek acopera fiecare aspect al procesului de copywriting in pasi simpli si usor de inteles, atat pentru tinerii profesionisti in publicitate, cat si pentru cei mai experimentati. Incepand chiar de la inceputul procesului, cartea le arata copywriterilor cum sa se pregateasca sa scrie despre un produs inainte de a trece la actul de scriere in sine.