Words that Sell, Revised and Expanded Edition

A reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. It lists high-powered words, phrases, and slogans, arranged in categories ranging from 'snappy transitions' to 'knocking the competition', from 'grabbers' to 'clinchers.'

O referinta pentru profesionistii in publicitate, vanzari si marketing care cauta cuvantul potrivit pentru a incheia afacerea. Acesta enumera cuvinte, fraze si sloganuri puternice, aranjate in categorii, de la ,,tranzitii rapide" pana la ,,locuirea concurentei", de la ,,rapitori" la ,,clichete".