Digital Brand Management

In today’s fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic applications.

In peisajul digital actual, aflat in rapida evolutie, brandingul a depasit granitele traditionale, devenind un proces dinamic si multifatetat. Aceasta carte ofera o explorare aprofundata a managementului de brand in lumea digitala, acoperind evolutia sa istorica, fundamentele teoretice si aplicatiile strategice.